Introducing: The Smile Care Movement!
We knew there had to be a better way to whiten. Our goal was simple: Create an at-home teeth whitening treatment that's just as effective as peroxide – without the nasty side effects. In 2014, we launched our first Teeth Whitening Kit. The Kit ticked all the boxes. It was safe, easy to use, and completely peroxide-free. We sent our Kit to hundreds of people across the globe and they loved it!
It was time to start a conversation around better ways to whiten. Over time, we built a community of beauty bloggers, whitening enthusiasts, and yes, even a few influencers. Hismile had become a staple in the bathrooms of some of the biggest names in the world. As our platform grew, we established the Hismile Research Centre, our own in-house facility for formulation and product testing. Every day our team continues to work with leading dentists, product experts, and the Hismile community to shape the future of teeth whitening.
Every day we’re in the lab, learning from our community, and working with leading dentists to develop products to make you look good, and feel even better.
As always, we’re backed by science, and driven by the belief that smile care can and should be both effective, and safe.